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What the Colliding Worlds of Search & Display Mean for Marketers
Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have...
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5 Things Marketers Need to Know about Marissa Mayer’s Yahoo
Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are...
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Yahoo Introduces Image-Rich Native Ads in Mobile
At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has...
View ArticleApple Strengthens its Focus on Search at WWDC 2014
While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes to its operating...
View Article3 Bing Ad Updates Marketers Will Want to Know About
Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network,...
View ArticleWhat Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button
With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google...
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